Updated: Nov 11, 2021
Welcome to the second part of your guide to a better job-seeking experience. In this blog we pick up from where we left off about the profile basics BLOG: Part 1 and continue with the nitty gritty of curating a great personalized LinkedIn profile to boost your job prospects.
9. Build a diverse Featured Section in your LinkedIn profile
Just below the “About” section is the “Featured” section, which allows you to showcase media, links, and LinkedIn articles and posts at the top of your profile. Sharing the work or mentions that are most relevant to your personal brand and LinkedIn goals is a great opportunity to show your skills in action. Link to your company websites, projects you have worked on, articles or reports you have published etc.
10. Focusing on Accomplishment-Driven Descriptions
Rather than just listing your job duties under each entry in your experience section, you should be detailing your accomplishments. Each of your bullet points should describe not only what you did in your past jobs, but also how you did it, what the results were, and how it impacted your team or company. Whenever you can, include keywords and quantify. E.g. supervised a 40-hour Excel training session that improved the team’s productivity levels by 20+ hours a month.
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11. Seek Out Relevant and Recent Recommendations and Give Them in Return
Recommendations enhance credibility of who you are as a professional. Ask people you’ve worked closely with for recommendations and guide them with what you want them to write like your goals and skills so that it's consistent with the story you are trying to tell on your profile. If you write a recommendation for a colleague, they’re likely to return the favour. In addition, it is good practice to help the people in your network.
12. Building Engagement: Connections, Posts, Interests Section and LinkedIn Groups
LinkedIn will show you posts about topics in your “Interests” section and you can share and comment on these posts, or use them to find other professionals you’d like to network with.
LinkedIn Groups are an incredible way to find even more like-minded professionals in your job or industry. The group members discuss relevant topics in a more focused setting, become more engaged in your field, and are a large pool of possible connections.
Actively using LinkedIn by making posts, engaging with your connections and groups etc. will help you grow your network, be more visible to your existing network, and learn more about your role, industry, and potential opportunities.
LinkedIn’s alumni tool (under the “Alumni” tab on your school’s profile) can help you find other professionals who went to your college, for example. Alternatively, you might request to connect with people who work at companies or in jobs, you’re interested in. You can even look for people by searching keywords within the search bar like “product marketer”
13. Using the Find nearby Feature
LinkedIn has a very interesting feature for Mobile that not everyone knows about - “Find Nearby.” What it does is, when you turn it on, the app shows you profiles of people who are physically nearby (within your Bluetooth range) and who have turned the feature on. This can be extremely helpful if you’re going to physical networking events, conferences, or professional meetups as a means of meeting HRs in specific companies. Once you know who’s at the conference or meetup, you can be on the lookout for them, and say hi whenever you get the chance!
To turn on the Find Nearby feature, you need to:
Activate Bluetooth on your mobile device.
Tap My Network icon ➜ Connect button ➜ Find nearby button.
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To summarize the second part of this comprehensive guide, LinkedIn profiles have about 10-15 seconds for the casual viewer. Once you have caught their attention with a robust top section using the first part of our guide, focus on the accomplishment driven descriptions for your work experience and project sections, build engagement using your posts, groups and featured sections and network physically whenever possible using the nearby feature to signal to LinkedIn algorithm to rank you higher for suitable job postings for the sought after LinkedIn profile hopping that recruiters do on a daily basis.
BEST OF LUCK!