Complete guide to your perfect LinkedIn Profile in 13 simple steps (Part - 1)

Updated: Nov 11, 2021

A LinkedIn profile is your first digital footprint your employers will go through. Follow our essential tips to turn your LinkedIn profile into a job-offer generating machine.


LinkedIn is still the hottest place for job-search in 2021. Your LinkedIn profile is your first digital footprint your employers and peers will go through. Recruiters and hiring managers come to YOU instead of vice versa. LinkedIn is full of recruiters spending their entire day on the platform looking for candidates just like you. The job offers you’re getting are always relevant to your experience and preferences.

If you personally haven’t been contacted by potential employers, though, you might be wondering what’s wrong. Well, that’s because you haven’t properly optimized your LinkedIn profile.


Want to know how?

Read on & follow our essential tips to turning your LinkedIn profile into a lean, mean, job-offer generating machine!


Let's start with the basics!


1. Build your personal Brand and use keywords.

Your LinkedIn profile is your first digital footprint your employers and peers will go through even beyond your personal blog and other media platforms you may have. Hence use it to your advantage. Use your profile to build a personal brand. Think about Who you are and what you want to be known for. What sets you apart from your peers in your industry? Once you know your personal brand in way of a common industry specific theme, you can express it throughout your LinkedIn profile. You do this by researching keywords especially from the profiles of your industry leaders and peers in job posts you aspire to be in.


Once you know your keywords, weave them into your headline, summary, experience, skills, and anywhere else they make sense on your profile. But don’t overdo it, don’t just write “Keywords:” in your “About” section and include a contextless list. Ask yourself if a possible keyword or phrase needs more context to make sense. Use buzzwords in conjunction with quantifiable action keywords. E.g.: Successful v/s Successful Supply-Chain fintech account executive, V/s supply chain account executive who has brought over $5 million in new business to various fintech start-ups. The third version is clearly the best.

2. Focus on Top Sections of your LinkedIn Profile

You have to hook people from the start. Most people at least for the first skim won't scroll through a 5 page LinkedIn profile. Include your most important skills, experiences, and qualities high up in your profile. This means your profile picture, headline, summary, and recent experience. Of those, your profile picture and headline are most important, since these are visible even without opening your profile. So if you won a huge award or have a key certification, don’t wait until the “Accomplishments” or “Licenses & certifications” sections to mention them. Don’t let your most marketable skill get buried in your “Skills & endorsements” section.


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3. Create a custom URL

When you create a profile, LinkedIn automatically assigns you a string of numbers as a URL. Make your URL into something memorable and small, making it easy to share.



4. Put up a professional Cover Photo and Profile Picture

For the cover photo, you can add your personal website URL, a few of your key strengths, the services you offer, meaningful location you probably will bring up in interviews or even a meaningful quote, just keep it professional. Canva has free, customizable LinkedIn banner templates.


Profile picture is what people will see even before they open your full profile. You should be smiling, looking at the camera straight on, facing a natural light source (like a window) and have a clear background. You should aim for your face to take up about 60% of the image once it’s cropped.


5. Create a Headline that resonates with your professional self

Your headline is not just your job title. Use that space to concisely communicate the core of who you are as a professional in a sentence or a few phrases. E.g. NYS-licensed chemistry teacher specializing in hands-on learning with lesson plans that draw on 10 years working in a research lab.


6. Include a Current Job Entry, Even When Unemployed

If you don’t currently have a job, you should add the position or positions you’re looking for (Social Media Coordinator/Assistant, for example), but add a line in the spot usually reserved for the company name that makes it clear you’re not saying you’re employed, like “Seeking new opportunity” etc.


7. Create a crisp Intro

Don’t forget to fill out the smaller sections of your profile intro when applicable. They include:

  1. Former name: Use this section (if you’re comfortable with it) to be searchable by names you no longer go by, such as a maiden name. You can also select who your past names are visible to.

  2. Name pronunciation: You might consider using it if you have a long, uncommon, or difficult-to-pronounce name.

  3. Location: Recommended to use a metropolitan area over a suburb or smaller city so that you show up in more searches. You can list your target city and expand it in your summary.

  4. Industry: You can only pick one, so if you don’t have your search narrowed down to one specific industry, you can talk about additional ones in your summary.

  5. Contact info: You should definitely add your email address here so that recruiters can reach you, but phone numbers and addresses are more common for those selling services on LinkedIn.


8. The importance of the Summary

This is the section a lot of viewers will skip to and then click away to continue on their profile hopping journey. Your summary or “About” section is where you can really show your personality and share your story. Here's how you might structure it:

  1. Introduce yourself. Who are you as a professional and what do you do? What value do you bring to the organizations you work for?

  2. Highlight your key skills, experiences, and achievements in paragraph form or a bulleted list.

  3. Talk about who you are outside of work. Optional, but you never know which of your interests might resonate with a recruiter, future employer, or professional connection.

  4. Call the reader to action by asking them to connect with you to discuss growth marketing, contact you about job or speaking opportunities etc.

  5. Use the first person, and don’t be afraid to talk about what really matters to you in your career.



Want to skip all this hassle and get help on crafting your perfect CV/Resume, LinkedIn Profile or just need a professional Cover Letter? We are happy to help you on this journey. Check out our comprehensive services at whitecollar.info/shop and we will be elated to be a part of your process to become a more attention grabbing potential employee. We promise an excellent professional final output that will definitely be worth it.



To summarize the first part of this comprehensive guide, LinkedIn profiles have about 10-15 seconds for the casual viewer. To catch their attention, focus on the top sections of your profile and keep in mind the overall theme of creating your own personal brand and story that highlights why you can offer value to all organizations better than the rest of the crowd. Special focus being on your URL, profile picture, heading, summary and introduction.

BEST OF LUCK!


To read the guide on completing the next part of your profile, click below!




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